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MODELO – UFC Fanfest Experience

Activation
Modelo UFC
2017
The Modelo Fan Experience was a massive, octagon-shaped extravaganza packed with a variety of activities and materials. At the heart of the activation, we featured a bar, selfie walls, meet-and-greet areas where UFC fighters could interact with fans, a DJ, games, and a huge stage with professional lighting. This was the centerpiece that greeted fans as they walked into a tier-one UFC fight, setting the tone for an unforgettable, high-energy experience!

Collaborating closely with the client, we designed a space packed with brand-related activities that delivered a unique and fun experience. Attendees could snap photos like a real UFC fighter, step into a 360-degree photo booth, test their reflexes, and, of course, enjoy a cold beer at one of the bars. It was all about creating a memorable, interactive experience that kept the energy high and the fun going!

Touch panel.

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