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The Hartford

Activation
The HartFord
2023
The Hartford activation was a massive, quadruple-sized build that showcased their new branding with vibrant colors and a custom-made auto track featuring live remote-control trucks. This interactive setup demonstrated some of Hartford’s cutting-edge tracking technologies and was one of the standout activations at an insurance and transportation tradeshow. It perfectly highlighted how to take a traditionally conservative brand and elevate it with bold, engaging design—all while staying true to the brand guidelines.

We know the secret to a killer activation is making sure people connect with the brand in a big way. That’s why we bring ideas that are laser-focused on the brand’s vibe, ensuring every part of the experience leaves a mark. From the first brainstorm to the final production, we’re in it all the way—and we’re damn good at it. Creating those unforgettable interactions? Yeah, that’s our thing.

Touch panel.

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